Making a kick ass brand and some ale
Nick Dolan of The Real Ale Co and Simon Middleton, branding expert, Turton Middleton
The entrepreneur of the week in this show was Nick Dolan who founded The Real Ale Company. Starting out based on a friend’s farm, he’s now got his business up and running from his base in Twickenham. So if you’ve ever wondered what the difference between ale, beer and cider is and have ever wanted to start this sort of business listen below to how Nick did it.
And then we talked about branding. I asked expert Simon Middleton about what it takes to create a kick ass brand……
Listen to the audio below.
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Posted: June 13th, 2008 under Business Theory, Entrepreneurs, Media.
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